Tokyo Smoke

Canopy Growth

Tokyo Smoke is an award-winning, design-focused, legal cannabis retailer. It is a brand which seeks to empower consumers to make well-informed decisions about safe, high-quality products.

This forward-thinking and new brand sought to develop a different kind of strategic framework to change the public perception of cannabis through well-designed products and immersive retail experience. The framework was an insight and creative hybrid which established the brand’s DNA for the next market introduction.

Ideas & Insights Brand Therapy